A training by Amber Miller · Plexus Diamond · 13 Years

The Basics & The Build

Social Media Edition

Training cover slide

Social media was one of the absolute hardest things for me. I complained for over a year that I could never get new customers — until my mom said, "I guess this is where your growth stops." That was the shift. I'm still a diamond. This has been my full-time income for 10 years. Hard doesn't mean bad. It means a new skill set to learn. Grab one or two pieces at a time and come back for more.

— Amber Miller

01

Your Social Media
is Your Storefront

Think about driving past a brick-and-mortar store. You know instantly whether you want to walk in — based on the sign, the windows, the vibe. Your social media audience is doing the exact same thing, except they're scrolling faster than driving.

Connection creator not content creator

We are connection creators,
not content creators.

You don't need 100K followers. You need mass connection.

Most of the top earners in Plexus don't have large impressive followings — because that's not what this is about. What matters is being visible, engaging, and inspirational in some form.

Visible
People can't connect with you if they can't find you. Showing up consistently is the most important thing you can do.
Engaging
Ask questions. Reply. Slide into DMs. Connection goes both ways and deepens fastest in private conversation.
Inspirational
This doesn't mean grand. It means a storyline of growth — sourdough flops, steps on a walking pad, early mornings — that people love to follow.

💜 On measuring success

There are people impacted by your content who you will never know about. Don't judge success by visible engagement. Judge it by the actions you put in — consistency, showing up, giving.

Two ways to be social
02

The 5 Posting Styles
to Rotate

You have no excuse not to post every single day. It is as simple as rotating between these five styles. Screenshot this, plug it into ChatGPT and ask for 100 topic ideas based on your life.

5 posting styles
Lifestyle
Share something real from your day — home, kids, work, a win, a moment.
Value / Tips
Your favorite dry shampoo, your smoothie hack, how you plan dinners. Simple tips you'd tell a friend.
Interests / Hobbies
Books, workouts, recipes, farm life, cozy moments. Let people know you.
Ask Engaging Questions
Think "beach or mountains?" — easy, fun, quick. People love talking about themselves.
Plexus
Testimonials, snapshots of your work week, a product you love. Always personal — never just promotional.

Your Weekly Flow

Weekly flow examples
Monday
Lifestyle — Something real from your day
Tuesday
Product + You — A result or product you personally use
Wednesday
Value / Tip — Mindset, routine, something you've learned
Thursday
Product + Others — Testimonies; end with a poll
Friday
Hobby / Interest — Let people know you
Saturday
Income / Business — Why you're building
Sunday
Ask a Question — Simple and fun
The win is doing the post. Start your day, make a post — you have won.

📸 Always be collecting content

Set your phone on the windowsill and let it record while you go about your day. Batch your stories together later and post when you're ready. This is how it doesn't overwhelm your life.

03

Expand Your
Network

Whether you're in Plexus or not — your goal should always be expanding your network. It is an invaluable resource in anything. And to grow a network, you have to be a giver.

Expand your network

To grow a network,
you have to be a giver.

Posting is giving. Showing up is giving. Serving others is giving.

01

Friend people you interact with

Church, the school pickup line, the gym, your coffee barista. Send a genuine message — not to sell, just to connect.

02

Pick 3 "Watering Hole" Groups

Sourdough, homesteading, homeschool, fitness. Spend 15 minutes a day. Comment on three things. Show up as someone worth knowing.

03

Step Into Larger Conversations

Leave thoughtful comments on public figures' posts in your space. People click on interesting comments. They arrive at your page.

⏱️ This can take just 15 minutes

Pick your two most active groups. Check recent posts. Comment on three things. Done. Quick, focused, intentional.

04

Stories — Your
Most Powerful Tool

Stories are Amber's personal social media strategy. The rule that changes everything: 80% of the time, make it not about you. Ask yourself before every story — what can I give from this moment?

Your life in the
service of others.

Every moment is an opportunity to give something to someone else.

Your life in the service of others - part 1 Your life in the service of others - part 2
Give a Thought
"Your breakfast should match your ambition." A thought, a challenge, or encouragement is a gift.
Give a Tip
Dinner planning, a recipe on the story, a reminder for homeschool moms. Practical gives build trust fast.
Give Emotion
Joy, warmth, laughter — let your audience feel something through a clip and music.
Give Conversation
End with a question or "DM me." Anything that gets them into your DMs deepens trust.

Emotion + Energy
Through Video Clips

These stories are all screenshots from videos — not still photos. Amber isn't filming intentional content. She's living her life with her phone nearby.

Emotions and energy through stories

How Amber captures warmth and energy in her daily videos

1
Set your phone up and let it roll. Prop it on the counter, the windowsill, the barn fence — and go about your day. You're not filming content. You're capturing life. An 8–12 minute video of nothing in particular.
2
Pull a 10–15 second clip. Find a moment with warmth, energy, movement, or feeling. Kids laughing. Morning light. You dancing in the barn. That's the clip.
3
Add music in the Instagram app. No special tools. Just the music feature inside Instagram Stories. Pick something that matches the vibe. The music does the emotional heavy lifting.
4
Layer text that gives or asks. "Highly recommend blasting this song with your morning coffee." "Does anyone else struggle to get steps in?" A give or a question — every single time.

💡 Why this works

A 10-second warm video clip with music and a thoughtful line does more for know-like-trust than a perfectly posed photo ever will. Authenticity always wins.

Create Depth

Don't just show the thing — build a story around it. Something up close and something farther back. A thought layered on top. Make them feel something before they even read a word.

Create depth and caption all videos

🔇 Caption all videos — always

70% of people watch videos with the sound off. Type out what your video is about so they know there's a give here and choose whether to turn the sound on.

A Micro Story

Micro story complete example
1

Set the Stage

You in the moment. Real, not posed.

2

Value for Them

A lesson or thought from that moment. Give them something to carry.

3

Engagement

A question or poll. Pull them into a conversation.

The Four P's
for Plexus in Your Stories

Four Ps method example 1 Four Ps method example 2
P
Personal
Your connection to Plexus. Why you use it.
P
Problem
Name the struggle — gut, energy, weight, hormones.
P
People
Real results. Screenshots. "This might be for you too."
P
Poll
Low commitment, high conversion. Always end with a poll.

🔁 Layer Plexus into your life

Layer it in naturally — a customer text during math lessons, a product on the counter during your farm day. Natural, not forced, always wins.

Layer Plexus in your life
05

Instagram —
Your Brand Made Visual

On Instagram, your personal brand should be visible without explanation. When someone arrives at your page from a comment you left — they should immediately absorb who you are and why they should follow.

How to post on IG

The Photo Difference
That Changes Everything

The angle and framing of your photos tells a story before anyone reads a word. There are two very different messages a photo can send:

⚠️ Avoid This
Straight-on selfie, looking directly at cameraThe message it sends: "This photo is about me." When every post is a front-facing selfie, the page feels like a personal photo album. Strangers have no reason to follow.
✓ Do This Instead
Side profile, action shot, or you in contextThe message it sends: "This is about something." You're teaching, cooking, in the barn. You become part of a story — not the whole story. That invites the viewer in.

If the photo is about you,
only your friends follow.

If the photo is about something, strangers follow too.

Old vs current Instagram comparison
Old Account ❌
  • Looks like a photo album
  • No consistent theme
  • "I am the star"
  • No obvious value
Current Account ✓
  • Photos invite the viewer in
  • Posts serve the viewer
  • Consistent personal brand
  • Value visible at a glance

Define Your Brand Pillars

What would someone know about you after 30 seconds on your page? That's your brand. The same things, on repeat. Amber's: homeschooling, homesteading, faith, simple cooking, cows. That's it.

Brand pillar example

Write Your Brand Statement ✍️

I am a
who can often be found
I show up with
and connect around

👀 The comment strategy

Leave thoughtful, genuine comments on large accounts in your space. When people click your name, your page needs to immediately show a woman who produces value for others. Make sure your page is ready for that moment.

06

Go Do It.

Consistency isn't about the algorithm. It's about trust and strengthening connection. And connection does not grow if you don't show up. Watch the full training below, then use the weekly IPA sheet to keep you on track.

Social Media IPA Sheet

Use this every week. Check off each habit daily. Print it, screenshot it, or work right here on the page — tapping each box marks it done.

Weekly Social Media IPA

Income Producing Activities · with Amber Miller

Week of:
📝 Daily Post — Rotate the 5 Styles
M
T
W
Th
F
Sa
Su
Post for the day
Mon: Lifestyle  ·  Tue: Product+You  ·  Wed: Value/Tip  ·  Thu: Product+Others  ·  Fri: Hobby  ·  Sat: Income  ·  Sun: Question
Include a photo of yourself in the post
Side profile, action, or in-context — not a straight-on selfie
📱 Stories — Give Value Daily
M
T
W
Th
F
Sa
Su
Post 3–5 stories today
Batch them together — don't stress about real-time posting
Give value or a thought in at least one story
A tip, a recipe, treadmill thoughts, a challenge — something for them
Create a conversation — question, poll, or "DM me"
Get people into your DMs — that's where trust deepens
Layer in Plexus naturally at least 3x this week
A customer text, a product on the counter, a 4P story — don't force it
🌊 15 Min Network Expansion — Watering Holes
M
T
W
Th
F
Sa
Su
Spend 15 minutes in my watering hole groups
Comment on 3 posts · Ask or answer a question · Be the person they notice
Friend or follow at least 1 new person today
In person, online, or from a watering hole — send a warm message
Leave a thoughtful comment on a larger public account
Be someone worth clicking on — your page should be ready when they do
💜 DMs & Connection
M
T
W
Th
F
Sa
Su
Follow up with open DM conversations
Don't let conversations go cold — keep the relationship warm
Initiate 1 new DM conversation today
From a story reply, a question post, or a watering hole connection
Weekly wins, connections to follow up, ideas 💜
Consistency isn't about the algorithm. It's about trust — built one post at a time.
💜

Your challenge starts right now

Close this training and go put a post up. Don't overthink it. Be visible, give something small, check it off. Your success measure is that you are doing it — not that it's perfect.

You've got this. Now go give something. 💜